Windfall for BCCI expected on IPL media rights auction day

Sun, Sep 03, 2017 05:57 pm Posted: Cricketnmore Editorial
Mumbai, Sep 3 - The Board of Control for Cricket in India (BCCI) is expecting a windfall from the Indian Premier League (IPL) media rights auction, which gets underway here on Monday with top companies from across the globe participating.

The IPL media rights auction, segregated into two categories -- broadcast and digital (internet and mobile) rights -- is expected to yield to the BCCL an estimated earning of over 20,000 crore through the traditional bidding process.

BCCI Chief Executive Officer (CEO) Rahul Johri has said that the revenue generation from the upcoming IPL media rights auction could be "historic", considering the huge interest shown by various stakeholders.

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